I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Got an interesting email from my friend Bob Zagami, who is Chair, AIIM International Board of Directors. Bob says that for a limited time, anyone can join AIIM with a Professional Membership at whatever price they could pay.
I had a conversation with my friend David Henderson about big PR agencies and how companies should vet those they are considering working with.
Late last year, my good friends Chris Brogan, Paul Gillin, and I organized and delivered the New Marketing Summit in Boston. It was a great two-day event where several hundred marketers and entrepreneurs got together to share ideas on the future of marketing.
In my new video, more than a year in the making, over 100 people from all seven continents contribute to show how people spread ideas and tell stories.
I received a press release via email a few days ago from a well-meaning PR person.
Several weeks ago in a blog post called The US Air Force: Armed with social media, I wrote about my interview with Capt. David Faggard, Chief of Emerging Technology at the Air Force Public Affairs Agency in the Pentagon. I spoke with Capt. Faggard about what he and his team ...
I'm a Twitter fan. My Twitter feed is an important way for me to communicate. And I've said many great things about Twitter at my keynotes, on this blog, and in my books.
Recently I was checking out a bunch of people on Twitter who began to follow my updates @dmscott. When I went to @AFPAA I was surprised to see the Twitter ID belonged to the US Air Force. There were less than 200 people following the Air Force, indicating someone new to Twit...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
