I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Since it's Friday, I'd like to be bold and boil down thousands of conversations I've had over the past ten years into one word: ATTENTION.
Yesterday I was at the worldwide headquarters of Ford Motor Company and had an opportunity to connect with my friend Scott Monty, Ford's digital and multimedia communications manager.
For a look at a terrific professional athlete fan page, check out the site of Sasha Vujacic, the point guard / shooting guard of the Los Angeles Lakers' triangle offense. Sasha was a member of the Slovenian junior national team and was drafted by the Los Angeles Lakers in th...
I've enjoyed an incredible four days in the Dominican Republic, learning a great deal about new media in this quickly developing economy.
The United States Air Force Public Affairs Agency, Emerging Technology Division just released a new ebook and video about how social media is used in the Air Force. The ebook and video contain excellent information for all organizations and should serve as a blueprint for so...
Boston, MA - April 8, 2009 - David Meerman Scott is pleased to announce innovative solutions for new and improved, next generation, cost effective, world class, high performance, value added outcomes.
The U.S. Federal Trade Commission (FTC) is working on regulations covering blogs and social networking sites.
I'm often asked: "How do I market a commodity." My answer is predictable to those of you who read this blog: Create a world wide rave and people will share your ideas and tell your stories. Yes, even if you market a commodity.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
