I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Readers of this blog know that I am a huge fan of what I call brand journalism. Normally I use this term when I refer to a corporation that creates content that is much more like journalism than the typical hype-driven advertising content you see on most corporate Web sites....
American television personality David Letterman used his Late Show on October 1 to confess to an extortion attempt from someone threatening to expose affairs that Letterman had with staffers.
When I visited General Motors world headquarters on Monday, a highlight was meeting Bob Lutz, GM vice chairman and the top marketing and communications executive in the company.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
