I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've had discussions with quite a few people in the last few months who are confused about the role of Public Relations in the new world of the Web.
One student literally cried on my shoulder. Sobs and snot. (Really). I had never met her before. She came up to me after a speaking gig to tell me her story.
When important news affecting your organization breaks fast, sometimes the best way to connect with customers and the media is to quickly build a new Web site.
The tip is below. Feel to jump to the punch line.
Readers of this blog know that I am a huge fan of what I call brand journalism. Normally I use this term when I refer to a corporation that creates content that is much more like journalism than the typical hype-driven advertising content you see on most corporate Web sites....
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
