I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Whenever a story breaks in the news, reporters and bloggers are looking for the second paragraph – the interesting new angle on the story. What is the second paragraph?
UPDATE: Anthony Weiner resigned his U.S. Congressional seat on June 16, 2011.
Earlier this week on this blog, I riffed on how You and I are incredibly lucky. My point was that marketing and PR is so much easier with the ability today to publish information.
I have been both a journalist and a public relations practitioner so I have an advantage when thinking about the ways that you can use real-time content to get mentioned in the media.
I've said many times that the best way to reach reporters is when they are looking for what you have. It's real-time communication with reporters when they are working on a story that gets you (or your clients) into the news.
Late last week I wrote a post called Advertising agency campaign mentality. It got some attention with, as of this writing, a few hundred tweets, a bunch of Facebook likes, and 24 comments.
Last week I delivered a keynote about Real-Time Marketing & PR at the MarketingSherpa Email Summit in Las Vegas. (Watch this space -- I will be releasing a free video of my presentation in a few weeks.)
UPDATE January 21, 2010. The Playboy pin-up that flew to the moon sold for $17,511 hammer price at auction late last night. Amazing result driven by the new rules of marketing & PR. +++++++++++++++
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
