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Public Relations (10)
The Latest from David Meerman Scott
PodCamp Boston 2: Learn, share, and grow new media skills
Social Media | Public Relations | Marketing | YouTube | Corporate blogging
PodCamp Boston 2: Learn, share, and grow new media skills
August 19th, 2007|1 min read
The mass media aberration: What's old is new again
Public Relations | Marketing | Advertising | Business to Business
The mass media aberration: What's old is new again
August 17th, 2007|2 min read
You must unlearn what you have learned
Thought Leadership | Long Tail | New Rules of Marketing and PR | Buyer Persona | Public Relations | Marketing
You must unlearn what you have learned
August 16th, 2007|2 min read
Sun Microsystems shakes up traditional disclosure by announcing its financial results via the Web and RSS first, then via press release
Press Release Content | Public Relations | Media Relations | Online Media Room | Brand Journalism | Corporate blogging
Sun Microsystems shakes up traditional disclosure by announcing its financial results via the Web and RSS first, then via press release
July 31st, 2007|2 min read
Update on The New Rules of Marketing & PR (and a thank you)
Social Media | Thought Leadership | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
Update on The New Rules of Marketing & PR (and a thank you)
July 21st, 2007|1 min read
Corporate Investor Relations Web sites – the last holdouts of controlled information
Worst Practices | Public Relations | Marketing | Brand Journalism | Corporate blogging
Corporate Investor Relations Web sites – the last holdouts of controlled information
July 12th, 2007|2 min read
The Inside Scoop on Blogger Relations
Social Media | Public Relations | Media Relations | Corporate blogging
The Inside Scoop on Blogger Relations
July 2nd, 2007|7 min read
IBM blogging guidelines and the company's 3,000 employee bloggers
Social Media | Thought Leadership | Public Relations | Corporate blogging
IBM blogging guidelines and the company's 3,000 employee bloggers
June 16th, 2007|1 min read
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Are the new rules for you?
Social Media | Viral Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising | Corporate blogging
Are the new rules for you?
June 9th, 2007|2 min read
Special book offer - through June 8 only!
New Rules of Marketing and PR | Public Relations | Marketing
Special book offer - through June 8 only!
June 5th, 2007|1 min read
Dull news release
Viral Marketing | Press Release Content | Public Relations | Media Relations | Corporate blogging
Dull news release
May 31st, 2007|0 min read
Attention Marketers: Hire a Journalist!
Thought Leadership | white papers | ebooks | Public Relations | Marketing | Brand Journalism | Corporate blogging
Attention Marketers: Hire a Journalist!
May 21st, 2007|2 min read
Optimizing Social Networking sites as a tool to reach your buyers
Social Media | Thought Leadership | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising
Optimizing Social Networking sites as a tool to reach your buyers
May 5th, 2007|2 min read
If it's Springtime, it must be conference season!
Thought Leadership | New Rules of Marketing and PR | Public Relations | Marketing
If it's Springtime, it must be conference season!
April 23rd, 2007|2 min read
PR agencies and spam
Worst Practices | Press Release Content | Public Relations | Media Relations
PR agencies and spam
April 12th, 2007|2 min read
The New Rules of Marketing and PR final book jacket!
Social Media | Public Relations | writing | Marketing | Non Profits
The New Rules of Marketing and PR final book jacket!
April 10th, 2007|1 min read
Online viral thought leadership marketing works – here is the proof
Thought Leadership | Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Best Practices | Corporate blogging
Online viral thought leadership marketing works – here is the proof
March 22nd, 2007|1 min read
GrokDotCom and the future of Web content
Thought Leadership | Marketing blog | Buyer Persona | Public Relations | Marketing | Best Practices | Corporate blogging
GrokDotCom and the future of Web content
March 20th, 2007|1 min read
Attention PR people: Please speak like human beings
Worst Practices | Press Release Content | Public Relations | writing | Media Relations
Attention PR people: Please speak like human beings
March 13th, 2007|1 min read
Terrific insights into pitching the media from Peter J. Howe, business reporter for The Boston Globe
Press Release Content | New Rules of Marketing and PR | Public Relations | Media Relations
Terrific insights into pitching the media from Peter J. Howe, business reporter for The Boston Globe
February 27th, 2007|2 min read