I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've spent the last week worried about a long-planned trip to New York City. Hearing about the pending Hurricane Irene messed up a schedule I had organized. But I needed to be in New York for an engagement on Monday.
Yesterday HubSpot, a social media marketing company, acquired oneforty a company that created a directory of social media applications and the social media marketing tool SocialBase.
The real-time information world allows you to precisely personalize to your exact interests and requirements. The tools of real-time are powerful indeed:
I've been following the unfolding scandal at the British tabloid News of the World and wondered: How can people be so silly to not protect their privacy with a password on their voicemail?
UPDATE: Craig Kallin, Senior Vice President of Marketing Services for Acsys Interactive commented on the blog post. Thanks, Craig.
Over the past week, I've talked about the conflict between legal staff and communicators when if comes to real-time media.
Whenever a story breaks in the news, reporters and bloggers are looking for the second paragraph – the interesting new angle on the story. What is the second paragraph?
UPDATE: Anthony Weiner resigned his U.S. Congressional seat on June 16, 2011.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
