Who are the powerful people to spread your ideas and tell your stories?

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Social Media  |  Public Relations  |  Marketing

Many people tell me that they want to get quoted in important publications like The Wall Street Journal or have their products mentioned on television networks like CNBC. These "media hits" are seen as the ultimate in spreading your ideas.

But is that really the best thing for you and your business?

At South-by-Southwest a few weeks ago, I hung out for a while in the blogger lounge. As I looked around the room and saw the many influential bloggers, I realized something important.

SXSW blogger lounge

The collective voices of the bloggers in the #SXSW blogger lounge is more powerful and has more influence than The Wall Street Journal.

So as you think about reaching your audiences, consider who has the power. Is it mainstream media? Or someone else? How can you reach them?

PS > Are you in this photo? Recognize anyone who is? I see my friends C.C. Chapman and Jonathan Fields. And look, it’s a HubSpot logo on a T-shirt.