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Marketing (15)
The Latest from David Meerman Scott
Hire a Journalist to Show your Products and Services in Action
Case Studies | Marketing | Brand Journalism | Best Practices
Hire a Journalist to Show your Products and Services in Action
March 27th, 2015|2 min read
Unleash the Power Within
Public Speaking | Marketing | Best Practices
Unleash the Power Within
March 11th, 2015|2 min read
Transform Your Business With Buyer Personas (the new book)
Buyer Persona | Case Studies | Marketing | Books
Transform Your Business With Buyer Personas (the new book)
March 9th, 2015|4 min read
Marketing Lessons from Miley Cyrus on #SNL40
Case Studies | Personal branding | Music | Marketing | Best Practices
Marketing Lessons from Miley Cyrus on #SNL40
February 19th, 2015|3 min read
Stonyfield Yogurt is Too Plain Vanilla
Stonyfield Yogurt is Too Plain Vanilla
February 11th, 2015|1 min read
Photographs of Real People Work Better than Inane Stock Photos
Worst Practices | Case Studies | Marketing | Best Practices
Photographs of Real People Work Better than Inane Stock Photos
February 3rd, 2015|3 min read
Big Birge Plumbing Co. Grows Business in a Competitive Market
New Rules of Marketing and PR | Case Studies | Personal branding | Sales Strategies | copywriting | Marketing | Best Practices
Big Birge Plumbing Co. Grows Business in a Competitive Market
January 27th, 2015|2 min read
Instagram as Content Marketing
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism | Best Practices
Instagram as Content Marketing
December 22nd, 2014|1 min read
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Optimizing the Past: Content Lessons from the HubSpot Blog Team
New Rules of Marketing and PR | Buyer Persona | Case Studies | writing | Sales Strategies | copywriting | Marketing | Brand Journalism | Best Practices | Corporate blogging
Optimizing the Past: Content Lessons from the HubSpot Blog Team
November 25th, 2014|3 min read
The power of SlideShare for social sharing
Thought Leadership | New Rules of Sales & Service | Marketing | Brand Journalism | Best Practices
The power of SlideShare for social sharing
September 22nd, 2014|3 min read
How OPEN Cycle communicates relentless simplicity to customers
Case Studies | New Rules of Sales & Service | Marketing | Brand Journalism | Best Practices
How OPEN Cycle communicates relentless simplicity to customers
September 17th, 2014|6 min read
Video Interview with HubSpot CEO Brian Halligan about Inbound Marketing 2.0
Marketing | Books | Advertising | Best Practices
Video Interview with HubSpot CEO Brian Halligan about Inbound Marketing 2.0
September 4th, 2014|1 min read
It’s still great marketing. Just don’t call it a blog.
Personal branding | Marketing | Best Practices | Corporate blogging
It’s still great marketing. Just don’t call it a blog.
August 15th, 2014|1 min read
Silver Oak Cellars builds passionate fans through social media “bottle stories”
Social Media | Twitter | Buyer Persona | Case Studies | Marketing | Brand Journalism | Best Practices
Silver Oak Cellars builds passionate fans through social media “bottle stories”
August 6th, 2014|4 min read
Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future
Marketing the Moon | Case Studies | Marketing | Media Relations | Books
Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future
July 18th, 2014|2 min read
John Green thumps Tom Cruise
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Crowdsource | Books | Best Practices
John Green thumps Tom Cruise
June 8th, 2014|2 min read
The CIA Joins Twitter
Social Media | Twitter | Case Studies | Marketing | Best Practices
The CIA Joins Twitter
June 7th, 2014|1 min read
Sales and Marketing Working Together
Worst Practices | Sales Strategies | New Rules of Sales & Service | Marketing | Best Practices
Sales and Marketing Working Together
June 2nd, 2014|1 min read
Not so new: Apps and infographics from 45 years ago
Marketing the Moon | Public Relations | Case Studies | Marketing | Media Relations | Brand Journalism | Best Practices | Business to Business
Not so new: Apps and infographics from 45 years ago
May 20th, 2014|2 min read
Digital photo stickers as content marketing
Case Studies | Marketing | Brand Journalism
Digital photo stickers as content marketing
February 25th, 2014|1 min read