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Marketing (13)
The Latest from David Meerman Scott
Social Media | Twitter | Marketing | US Presidential Campaign Marketing & PR | Newsjacking
My Favorite Epic Tweets from the First Decade of Twitter
March 24th, 2016|4 min read
Case Studies | Real-Time Marketing & PR | Marketing | Advertising
Bringing Online Content to Your Offline Marketing
March 16th, 2016|3 min read
writing | copywriting | New Rules of Sales & Service | Marketing
Injecting personality into your (boring) service offering
March 9th, 2016|0 min read
Social Media | Twitter | New Rules of Marketing and PR | Public Relations | Marketing | US Presidential Campaign Marketing & PR
Trump: the Real Time Marketing Master that the Pundits Dismissed
March 2nd, 2016|2 min read
New Rules of Marketing and PR | Marketing | Best Practices
Marketing Basics: Create Content Like a Publisher
February 17th, 2016|1 min read
Social Media | Twitter | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Advertising
NH Primary: Sales & Marketing Lessons from Attending Multiple Campaign Events
February 9th, 2016|7 min read
New Rules of Marketing and PR | writing | copywriting | New Rules of Sales & Service | Marketing | Best Practices
Marketing Basics: The Story Customers Tell Themselves
February 3rd, 2016|2 min read
Worst Practices | Buyer Persona | Case Studies | Marketing | Best Practices
“Benefits, Not Features” Is the Wrong Way to Market
January 28th, 2016|1 min read
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Worst Practices | New Rules of Marketing and PR | Marketing
Marketing Basics: Nobody Cares About Your Products (Except You)
January 21st, 2016|1 min read
Public Speaking | Marketing the Moon | Case Studies | Marketing | Newsjacking
America’s Next Moonshot, Curing Cancer, Requires Marketing
January 13th, 2016|2 min read
New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices
Marketing Basics: Buyer Personas
January 7th, 2016|3 min read
Twitter | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Advertising
This Year’s Score: Bush’s Advertising 3, Trump’s Real-Time 39
December 28th, 2015|3 min read
Case Studies | Marketing | Research and Analysis | Advertising | Brand Journalism
The Awesome Content that Drives the Surfing Industry
December 17th, 2015|2 min read
Case Studies | Marketing | Master Newsjacking course
Newsjacking Can Work For You! My new course will show you how
December 3rd, 2015|1 min read
Social Media | Marketing | Master Newsjacking course
Generate sales leads and grow business with new Master Newsjacking course!
December 1st, 2015|1 min read
Public Relations | Case Studies | Marketing | Media Relations | Online Media Room | Newsjacking | Best Practices
Showcase Your Experts to Generate Media Attention and Grow Business
November 23rd, 2015|5 min read
Buyer Persona | Case Studies | Marketing | Best Practices
Surprising Buyer Insights from Journey Mapping at The Co-operators Group
November 19th, 2015|4 min read
Buyer Persona | Case Studies | Marketing | Best Practices
How Buyer Personas Drives Marketing at the Co-operators Group
November 16th, 2015|3 min read
New Rules of Marketing and PR | Marketing
Ten Years of Content Marketing. Look How Far We’ve Come.
November 2nd, 2015|1 min read