I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
There are many ways to reach an audience. Most people focus on paying money to reach somebody else's audience via advertising on such platforms as TV and radio, search engines, trade show exhibit floors, and so on. Another way is to build your own audience by creating conten...
The language of war is used in business and the media so frequently that people don’t even question the appropriateness. Let's work together to eliminate these old tropes from the way we communicate.
My friend Colin Warwick emailed recently to share his excitement about a wine: “This wine bottle has a peel off token that invites you to become a fan. Peel it off. Stick it in your wallet. Buy it next time you revisit the store.”
Lawyers will always tell you to formally trademark, patent, or copyright your idea. After all, you want to protect your intellectual property, right? Well, there is another way. If you want your ideas to spread far and wide, it’s best to let people freely share your work.
Less than five minutes into a demo by CEO Kate Chernis Bradley of the Lately artificial intelligence platform for creating social media posts, I knew I wanted to use it in my work. And by the end of our short Zoom call, I knew I also wanted to invest in the company and serve...
The biggest mistake I see with marketing (and I see it all the time) is when companies focus their communications way too much on their own products and services. It’s much better to start from an understanding of your buyers and their problems. Long-time readers of this blo...
The global pandemic has upended countless industries; however, travel has been particularly hard hit. Seeing an opportunity, the entire Recreational Vehicle Industry came together in 2020 around an initiative to target people whose vacation plans had been disrupted.
2020 has been a challenge in so many ways. As we turn the corner into 2021, each of us has an opportunity to challenge ourselves to do something new. To upgrade how we communicate. To write that book you’ve dreamed about. To launch a business. Perhaps I can help. With Projec...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
