--- title: What a world we live in! description: There is a tremendous opportunity right now to reach people by publishing great stuff that brands us as leaders. Now we can create videos, tell stories, interact with people and develop interesting information that people want to consume and that they are eager to share with their friends, family, and colleagues. --- [Skip to main content](https://www.davidmeermanscott.com/blog/what-a-world-we-live-in#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # What a world we live in! December 21st, 2015 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![the_jetsons](https://www.davidmeermanscott.com/hs-fs/hubfs/the_jetsons.jpg?width=376&name=the_jetsons.jpg)That device in your pocket? **What was science fiction just a few years ago is science fact today!** How incredible that you can instantly create a video stream on a service like [Periscope](https://www.webinknow.com/newsjacking-my-talk-via-periscope-at-tony-robbins-business-mastery) and reach thousands of interested people who pay attention to what you are broadcasting. At no cost!  Or you can have a two-way video conversation with a potential customer on the other side of the planet with a service like Skype. For free! Your mobile device is much more powerful than what the creators of [The Jetsons](https://www.youtube.com/watch?v=tTq6Tofmo7E) imagined. Each of us has the ability to reach almost any human on the planet in real time. You can publish content - a blog post, video, infographic, photo - for free to reach potential customers who will be eager to do business with you.  Marketing used to mean advertising and those with the biggest budgets won. Getting attention a few decades ago was hard work. ## Now is the best time to grow a business in human history  We’re living in a time when we can reach the world directly, without having to spend enormous amounts of money on advertising. We don't have to invest in huge public relations efforts to convince the media to write (or broadcast) about our products and services. **We can go direct.** There is a tremendous opportunity right now to reach people by publishing great stuff that brands us as leaders. Now we can create videos, tell stories, interact with people and develop interesting information that people want to consume and that they are eager to share with their friends, family, and colleagues. *There’s a new world – are you part of it?* If not now, when? *Now is a terrific time to start. It is not too late. If you’ve got something to say, then say it.* What are you waiting for? *You are in charge of your own success.* *[![New Call-to-action](https://no-cache.hubspot.com/cta/default/413105/8938b054-d50c-4d80-ab7e-c3d1fd4e5d5d.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/8938b054-d50c-4d80-ab7e-c3d1fd4e5d5d) * [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Fanocracy%202e.jpg?width=1500&height=841&name=Fanocracy%202e.jpg) ### New 2nd Edition of Fanocracy Publishes Today: Your Human Connection in a Polarized, Noisy World July 14th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/new-2nd-edition-of-fanocracy-publishes-today-your-human-connection-in-a-polarized-noisy-world) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/bunnies%20and%20bees.jpg?width=1500&height=823&name=bunnies%20and%20bees.jpg) ### Bunnies and Bees June 22nd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/bunnies-and-bees) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/HubSpot%2020th.jpeg?width=800&height=448&name=HubSpot%2020th.jpeg) ### Congratulations Team HubSpot for 20 Years of Helping 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