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Marketing (16)
The Latest from David Meerman Scott
Marketing the Moon - announcing my new book!
Marketing the Moon | Public Relations | Marketing | Media Relations | Books | Brand Journalism
Marketing the Moon - announcing my new book!
February 11th, 2014|2 min read
The default position
The default position
February 9th, 2014|1 min read
Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up
Case Studies | Personal branding | Marketing | Newsjacking | Advertising | Best Practices
Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up
February 2nd, 2014|1 min read
Micro targeting with big data
Buyer Persona | Case Studies | Marketing | Advertising | Best Practices
Micro targeting with big data
January 30th, 2014|2 min read
When the world's attention turns to your expertise
Social Media | Twitter | Case Studies | Marketing | Newsjacking | Brand Journalism
When the world's attention turns to your expertise
January 23rd, 2014|5 min read
Quark Expeditions Photographic Journal drives social sharing
Social Media | Case Studies | New Rules of Sales & Service | Marketing | Crowdsource | Best Practices
Quark Expeditions Photographic Journal drives social sharing
January 17th, 2014|2 min read
Newsjacking Chris Christie
Case Studies | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Best Practices
Newsjacking Chris Christie
January 15th, 2014|1 min read
How Inbound Marketing got me to Antarctica
Case Studies | New Rules of Sales & Service | Marketing | Best Practices
How Inbound Marketing got me to Antarctica
January 9th, 2014|4 min read
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What to look for in 2014
Thought Leadership | Marketing
What to look for in 2014
January 7th, 2014|1 min read
Adding context to content to create sales magic
Thought Leadership | New Rules of Sales & Service | Marketing | Brand Journalism | Best Practices
Adding context to content to create sales magic
December 30th, 2013|1 min read
How to generate sales with social media in an underground business
Social Media | Twitter | Case Studies | New Rules of Sales & Service | Marketing | Advertising | Best Practices
How to generate sales with social media in an underground business
December 23rd, 2013|5 min read
It is all just marketing
It is all just marketing
November 20th, 2013|1 min read
The best, the most unique, or the junkiest
Case Studies | Marketing | Advertising
The best, the most unique, or the junkiest
November 14th, 2013|1 min read
Three out of four customers annoyed
Worst Practices | Buyer Persona | Case Studies | Marketing | Research and Analysis
Three out of four customers annoyed
October 28th, 2013|1 min read
When does an insurance agent enjoy a car crash?
Case Studies | Marketing | YouTube | Brand Journalism | Best Practices
When does an insurance agent enjoy a car crash?
October 24th, 2013|1 min read
Making stuff up
Making stuff up
October 21st, 2013|1 min read
Stupid surveys are all take and no give
Worst Practices | Case Studies | New Rules of Sales & Service | Marketing
Stupid surveys are all take and no give
September 26th, 2013|2 min read
One word makes a difference
Case Studies | writing | Music | copywriting | Marketing | Best Practices
One word makes a difference
September 23rd, 2013|2 min read
AARP pisses me off
Worst Practices | Marketing | Advertising
AARP pisses me off
September 17th, 2013|1 min read
United Airlines honors free tickets snapped up in pricing snafu
Social Media | Public Relations | Case Studies | New Rules of Sales & Service | Marketing | Best Practices
United Airlines honors free tickets snapped up in pricing snafu
September 14th, 2013|1 min read