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Marketing (16)
The Latest from David Meerman Scott
It’s still great marketing. Just don’t call it a blog.
Personal branding | Marketing | Best Practices | Corporate blogging
It’s still great marketing. Just don’t call it a blog.
August 15th, 2014|1 min read
Silver Oak Cellars builds passionate fans through social media “bottle stories”
Social Media | Twitter | Buyer Persona | Case Studies | Marketing | Brand Journalism | Best Practices
Silver Oak Cellars builds passionate fans through social media “bottle stories”
August 6th, 2014|4 min read
Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future
Marketing the Moon | Case Studies | Marketing | Media Relations | Books
Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future
July 18th, 2014|2 min read
John Green thumps Tom Cruise
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Crowdsource | Books | Best Practices
John Green thumps Tom Cruise
June 8th, 2014|2 min read
The CIA Joins Twitter
Social Media | Twitter | Case Studies | Marketing | Best Practices
The CIA Joins Twitter
June 7th, 2014|1 min read
Sales and Marketing Working Together
Worst Practices | Sales Strategies | New Rules of Sales & Service | Marketing | Best Practices
Sales and Marketing Working Together
June 2nd, 2014|1 min read
Not so new: Apps and infographics from 45 years ago
Marketing the Moon | Public Relations | Case Studies | Marketing | Media Relations | Brand Journalism | Best Practices | Business to Business
Not so new: Apps and infographics from 45 years ago
May 20th, 2014|2 min read
Digital photo stickers as content marketing
Case Studies | Marketing | Brand Journalism
Digital photo stickers as content marketing
February 25th, 2014|1 min read
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Marketing the Moon - announcing my new book!
Marketing the Moon | Public Relations | Marketing | Media Relations | Books | Brand Journalism
Marketing the Moon - announcing my new book!
February 11th, 2014|2 min read
The default position
The default position
February 9th, 2014|1 min read
Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up
Case Studies | Personal branding | Marketing | Newsjacking | Advertising | Best Practices
Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up
February 2nd, 2014|1 min read
Micro targeting with big data
Buyer Persona | Case Studies | Marketing | Advertising | Best Practices
Micro targeting with big data
January 30th, 2014|2 min read
When the world's attention turns to your expertise
Social Media | Twitter | Case Studies | Marketing | Newsjacking | Brand Journalism
When the world's attention turns to your expertise
January 23rd, 2014|5 min read
Quark Expeditions Photographic Journal drives social sharing
Social Media | Case Studies | New Rules of Sales & Service | Marketing | Crowdsource | Best Practices
Quark Expeditions Photographic Journal drives social sharing
January 17th, 2014|2 min read
Newsjacking Chris Christie
Case Studies | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Best Practices
Newsjacking Chris Christie
January 15th, 2014|1 min read
How Inbound Marketing got me to Antarctica
Case Studies | New Rules of Sales & Service | Marketing | Best Practices
How Inbound Marketing got me to Antarctica
January 9th, 2014|4 min read
What to look for in 2014
Thought Leadership | Marketing
What to look for in 2014
January 7th, 2014|1 min read
Adding context to content to create sales magic
Thought Leadership | New Rules of Sales & Service | Marketing | Brand Journalism | Best Practices
Adding context to content to create sales magic
December 30th, 2013|1 min read
How to generate sales with social media in an underground business
Social Media | Twitter | Case Studies | New Rules of Sales & Service | Marketing | Advertising | Best Practices
How to generate sales with social media in an underground business
December 23rd, 2013|5 min read
It is all just marketing
It is all just marketing
November 20th, 2013|1 min read