I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I scored a press pass to hear President Obama speak at a rally for U.S. Senate candidate Martha Coakley today. Coakley is locked in tight race for the seat held by Ted Kennedy in Massachusetts. I'm a fan of spectacle, Democratic or Republican, so I went to soak it all up.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
