I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Sandy beaches in warm and sunny locations are a commodity product. This may come as a complete shock to people in tourism marketing, but it's true. The traditional approach of showing white beach sand with footprints near lovely blue water and a bikini or two just doesn't cu...
I scored a press pass to hear President Obama speak at a rally for U.S. Senate candidate Martha Coakley today. Coakley is locked in tight race for the seat held by Ted Kennedy in Massachusetts. I'm a fan of spectacle, Democratic or Republican, so I went to soak it all up.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
