April 13th, 2010
1 min read
In September I presented a Social Media Masterclass in Melbourne Australia held in a terrific meeting space at Federation Square.
Federation Square is a destination including theaters, restaurants, bars, exhibition and event space, and much more. It’s location makes it a popular meeting spot for residents and tourists alike. Tip –it is also Melbourne’s biggest free outdoor Wi-Fi hotspot. I loved the modern design!
While there, I met Phoebe Dubar who works on Marketing and Tourism Development at Federation Square and we talked about the restaurants.
From the site: "Brekkie after Tai Chi; a post-movie cocktail; or dinner after an exhibition opening… From espresso bars to burger grills. From original Australian cuisine to Northern Chinese. Get Fed at Fed Square."
I challenged Phoebe to do something clever to market the restaurants.
Happy to say Phoebe pulled it off!
Check out this Fed Square Cookbook. (Note it may take a few moments to download).
It features dishes from the restaurants at Federation Square and, of course, serves to get people interested in trying a new restaurant.
I want to go to STREAT.
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
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