--- title: Toby Bloomberg launches a business ebook written on Twitter image: https://www.davidmeermanscott.com/hs-fs/file-1604038251-jpg/blog-files/6a00d83451f23a69e20133eddddde1970b-200wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2010/05/toby-bloomberg-launches-a-business-ebook-written-on-twitter.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Toby Bloomberg launches a business ebook written on Twitter May 18th, 2010 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1604038251-jpg/blog-files/6a00d83451f23a69e20133eddddde1970b-200wi.jpg?width=200&height=106&name=6a00d83451f23a69e20133eddddde1970b-200wi.jpg) [![Topby_logo](https://www.davidmeermanscott.com/hs-fs/file-1604038251-jpg/blog-files/6a00d83451f23a69e20133eddddde1970b-200wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e20133eddddde1970b-pi) Last summer [Toby Bloomberg](http://twitter.com/tobydiva) spoke with me and many other people and invited us to be a part of a new book genre. She wondered if a real business book could be written using Twitter as the major content platform and distribution channel. **Today we can read the results. ** [![Toby_smm_ebook](https://www.davidmeermanscott.com/hs-fs/file-1604038266-jpg/blog-files/6a00d83451f23a69e20134810f6637970c-200wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e20134810f6637970c-popup) Toby is in discussions with publishers to make it a "dead tree book" but for now [Social Media Marketing GPS](http://bloombergmarketing.blogs.com/bloomberg_marketing/2010/05/a-new-media-roadmap-for-creating-a-social-media-strategy-.html) is a currently a free eBook. Download it now. The book begins with an explanation of why include social media and moves on to cover ethics, tactics, research, metric, branding, sponsored conversations, blogger relations and more. Additional content wraps around each of the 12 chapters creating a process for you to use to develop your social media marketing plan. **As Toby says:** - *Sometimes you just have to color outside the lines. * - Sometimes you stumble. - Sometimes you soar. - Sometimes people wrapped in the status quo just don't get your ideas. - Sometimes you find people who believe in your vision. Good for you Toby! [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media) [ ebooks ](https://www.davidmeermanscott.com/blog/topic/ebooks) [ Books ](https://www.davidmeermanscott.com/blog/topic/books) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg) ### The Fandom Playbook: My New Book and Companion AI Chatbot September 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg) ### Comments Are the Key to LinkedIn Engagement January 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg) ### Brewing Authenticity: How Kolkata Chai Co. 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