I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In September I presented a Social Media Masterclass in Melbourne Australia held in a terrific meeting space at Federation Square.
When important news affecting your organization breaks fast, sometimes the best way to connect with customers and the media is to quickly build a new Web site.
UPDATE: About an hour after I tweeted this post, American Airlines - @AAirwaves - tweeted a reply. Good for them for monitoring and responding. They also contacted me privately and want to engage with me on this. I'll report what happens. +++++++++++++++++++++++++++++
I'm a huge believer in buyer persona based marketing: When you create information on the Web to help solve the problems of your buyer personas (rather than just prattling on about your products and services).
In a completely boneheaded move, the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC) announced that they want to set up a system to charge people who tweet any part of song lyric.
UPDATE February 27, 2010 at 11:00 -- I just published an updated article on this for the Huffington Post US Department of Defense Ahead of Most Companies with a New Social Media Policy
I sent a tweet this morning as a result of a pitch that I received though email from Mktgbuzz. The pitch offered 50% off a PRWeb press release for the first 500 people who filled out a form.
At the NASSCOM India Leadership Forum in Mumbai, I had an opportunity to sit down with John Suffolk, Chief Information Officer of Her Majesty's Government.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
