I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Had a great weekend with my family at Lollapalooza in early August. We saw a bunch of bands, including Arcade Fire, Jimmy Cliff, Balkan Beat Box, Drive-By-Truckers, Devo, Gogol Bordello, Spoon, Green Day, Blitzen Trapper, Freightened Rabbit, and The National (to name a few).
A short online video documentary is a terrific form of brand journalism for any organization.
I recently joined digital media advisory board of HeadCount, a nonprofit that registers voters at concerts and makes civic participation part of the live music experience.
Regular readers of this blog know that my co-author Brian Halligan and I are nearing the end of our book tour for Marketing Lessons from the Grateful Dead.
This past weekend, Brian Halligan and I were at the Gathering of the Vibes festival launching our book Marketing Lessons from the Grateful Dead. We hung out backstage, met some of the bands, did some media interviews, and signed books in the merchandise tent. It was a rock s...
Rob Barraco plays keyboards and vocals for Dark Star Orchestra. From 1999, Rob has been part of Phil Lesh and Friends and in 2002 he joined with the original members of the Grateful Dead for the Alpine Valley reunion shows and then toured with them in 2002 and 2003.
The Grateful Dead frequently threw their support behind causes and ideas they believed in, especially anything related to improving life in their home base of San Francisco. This is an idea we discuss in chapter 18 of our book Marketing Lessons from the Grateful Dead: What E...
In May, I wrote about the Boeing site revamp in a post called The Plane Truth: Brand journalism and the new Boeing site.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
