I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm obsessed by mobile applications that combine valuable information with real-time GPS capability. Geo-location applications will see explosive growth in coming years and therefore are important for marketers to understand.
Here in the United States, there has been 15-year trend to so-called business casual clothing in the workplace.
As most of the connected world knows, Paris Hilton was arrested with her boyfriend on August 27, he on misdemeanor DUI charges, she on felony drug possession charges.
September is National Campus Safety Awareness Month. And this week millions of college students in North America will move into their dorms or apartments for the new academic year.
I was delighted when Monster reached out to my publisher John Wiley & Sons to request an excerpt of my book Marketing Lessons from the Grateful Dead which I wrote with Brian Halligan and that came out a few weeks ago.
UPDATE March 26, 2013: In what I believe is a really stupid move, at some point Air New Zealand made the video I talk about in this post private. Too bad. It had more than a million YouTube views and was serving as excellent marketing for the company.
Had a great weekend with my family at Lollapalooza in early August. We saw a bunch of bands, including Arcade Fire, Jimmy Cliff, Balkan Beat Box, Drive-By-Truckers, Devo, Gogol Bordello, Spoon, Green Day, Blitzen Trapper, Freightened Rabbit, and The National (to name a few).
A short online video documentary is a terrific form of brand journalism for any organization.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
