I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I’ve been a fan of Adrian Neylan’s "cab blog" for the past four years and I even included it as an example in my book The New Rules of Marketing & PR. Adrian works the late shift, driving a cab in Sydney, Australia from 5:00 PM to 3:00 AM. After most shifts, Adrian write...
Every day, I run across FEAR of marketing on the Web.
Colin Warwick, Signal Integrity Product Manager in the EDA Design & Simulation Software division of Agilent Technologies, is responsible for marketing software to help engineers overcome limitations in high speed digital connections. As he was working on his marketing pl...
UPDATE About three hours after I sent the post below, I was contacted by Deb Collins, VP of Sales & Marketing at Delaware North Companies Parks & Resorts. Please be sure to read her comment (the 5th one below my original post). +++++++ ORIGINAL POST I've been noticin...
I wish I had a buck for every time somebody who works in the financial markets said something like this to me: "We can't get into social media, blogs, Twitter, and the like because of the regulations in our industry."
In September 2007 I wrote a post Advertising agency websites: Digital masturbation that is one of my most popular posts and still, two years later, is the number one hit on Google for the phrase advertising agency websites. (In case you were wondering, that post is also numb...
The Dow Jones Industrial Average was originally formulated in 1896. For more than a century, "the Dow" has helped to brand Dow Jones (publisher of The Wall Street Journal) as a player in the financial markets.
Yesterday I enjoyed speaking with Amanda Palmer, lead singer of The Dresden Dolls and punk cabaret force of nature about connecting with fans both online and off.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
