I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The Dow Jones Industrial Average was originally formulated in 1896. For more than a century, "the Dow" has helped to brand Dow Jones (publisher of The Wall Street Journal) as a player in the financial markets.
Yesterday I enjoyed speaking with Amanda Palmer, lead singer of The Dresden Dolls and punk cabaret force of nature about connecting with fans both online and off.
Many people ask me of the new rules of marketing apply worldwide. Rather than do the easy thing and answer the question with a big fat “YES!” I thought I’d show you. In the past six months I’ve delivered presentations in eight countries: Croatia, the Dominican Republic, Esto...
Books | Case Studies | Social Media | ebooks
A fascinating social media-driven corporate communications brouhaha involving Amazon Kindle and George Orwell has unfolded over the past week. I wanted to share it here and get your reaction to how it was handled. Specifically, I think Amazon waited far to long to apologize....
Today, the "New GM" emerged from bankruptcy. The re: invention process has been swift.
It's fascinating how a customer service mishap can turn into a world wide rave, particularly when smart people are determined to let the world know about their situation in a clever way. Companies are on notice!
Ebooks are one of the most effective forms of new marketing.
Here's a clever marketing & PR approach that I really like. In an economy when there is a glut of luxury homes on the market, what can a homeowner do to make his property stand out? Why, get people talking about it of course!
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
