I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE July 22, 2009
On Saturday I enjoyed an evening of very intimate magic—a showcase of modern conjuring—by Steve Cohen, the "Millionaire’s Magician". Steve's story is a fascinating example of personal branding success with exclusivity as a market position.
Last week, I had a conversation with Roger Marquis and we can use your help. His company, True Wind Sailcloth Bags, makes a terrific product, popular with his target market.
I'm fascinated by online popularity. Why does one YouTube video have 100,000 views and another seemingly similar video only 100 views? I believe that popularity is something that you can help to influence and I wrote about it in World Wide Rave.
Victor Konshin, the author of the #1 book on gout, Beating Gout: A Sufferer's Guide to Living Pain Free, shares with us his before and after experience of a new Web site design.
Yesterday I was at the worldwide headquarters of Ford Motor Company and had an opportunity to connect with my friend Scott Monty, Ford's digital and multimedia communications manager.
For a look at a terrific professional athlete fan page, check out the site of Sasha Vujacic, the point guard / shooting guard of the Los Angeles Lakers' triangle offense. Sasha was a member of the Slovenian junior national team and was drafted by the Los Angeles Lakers in th...
I've enjoyed an incredible four days in the Dominican Republic, learning a great deal about new media in this quickly developing economy.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
