I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE January 20, 2009 at 7:30 pm
Back in October, I posted several times about Real Estate giant CENTURY 21. Initially, Matt Gentile, Director Public Relations and Brand Communications for CENTURY 21 Real Estate LLC challenged me to provide my Top 10 ideas for CENTURY 21 Real Estate to implement The New Rul...
I speak at dozens of conferences a year all over the world. Since organizers usually book me many months in advance, I have some visibility into how they promote the events. It tends to be the same old methods: Send an email and a direct mail to everyone who attended last ye...
I received a press release via email a few days ago from a well-meaning PR person.
In early 2008, Bozeman, MT based RightNow Technologies kicked off a project to rebuild the company Web site around buyer personas.
More and more, people tell me things like this: "David, I've tried everything. I've explained why I want to create information online to spread my company's ideas. I've done a top ten list on what my company can do in social media and presented to management. I've asked my b...
Regular readers of this blog know that one of the things that I discuss regularly is the big issue we all struggle with: How to convince the bosses, management, boards, sales teams, and other people within our organizations that we should be focused on new marketing.
Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
