I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The year since The New Rules of Marketing and PR was first published has been an absolute blast. I spend my time traveling all over the United States and the world speaking to groups about the new rules, spreading the word, opening people’s eyes to the possibilities, and mot...
I was just on Technorati and saw a banner ad that caught my. They almost never do. I probably click on one banner a month.
Imagine that you are a senior executive at a large enterprise, one with over 2,000 people who work in global marketing. What would you do if you wanted to provide them with ideas about online marketing, social media, viral marketing, and other so-called "Web 2.0 marketing" c...
Al Gore was on 60 Minutes last night and I was struck with how successful he is in the role of Public Relations.
Many business people consider a "hit" in The Wall Street Journal as one of the best ways to get noticed. VC funded startups happily pay tens of thousands of dollars a month to public relations agencies to pitch them to reporters at the Journal and other important business pu...
At every speech I give, I suggest one of the best ways to create great Web content is for companies to hire a journalist, either full or part time, to create it. Journalists (print or broadcast) are great at understanding an audience and developing information that buyers wa...
The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free
I spent an enjoyable day this week with my editor and his colleagues on the marketing, editorial, and PR teams at my publisher, John Wiley & Sons, Inc. to discuss new initiatives for my current book, The New Rules of Marketing & PR and ideas for future book projects....
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
