I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Imagine you're a marketing manager for a company that makes toilets. Your company just came up with a spiffy new self-cleaning model. What do you do?
Dear Warner Music Group Executives:
I'm always fascinated when people use the Web to tell their stories directly. Sandra Mendoza-Daly let me know about how fashion designers "are not only using the Web to further brand themselves, but more importantly, to bypass the very closed off, defunct media and PR gateke...
We're going off on a bit of a tangent here this morning...
One of the fundamental aspects of web marketing is that you need to understand your buyers before you create any content. Who are you trying to reach? What are the market problems of the buyer persona that you are targeting? What resonates with your buyer?
Since we're at the end of summer, it's time for some frivolous fun.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
