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Best Practices (22)
The Latest from David Meerman Scott

Worst Practices | ebooks | Case Studies | Real-Time Marketing & PR | Research and Analysis | Best Practices

How real time communications drives measurable ROI at Fortune 100 companies

November 1st, 2010|1 min read

Rock Band Web Sites | Marketing Lessons from the Grateful Dead | New Rules of Marketing and PR | Best Practices

Rock stars get out the vote by making personal phone calls to fans

October 26th, 2010|2 min read

Buyer Persona | Case Studies | Brand Journalism | Best Practices

A focus on buyer personas helps Attivio generate more valuable leads

October 18th, 2010|2 min read

Brand Journalism | Best Practices

Stop obsessing over video release forms

October 12th, 2010|1 min read

Social Media | Best Practices | Corporate blogging

The Goth in development writes in the first person singular

October 4th, 2010|1 min read

Thought Leadership | Case Studies | Brand Journalism | Best Practices

Business casual video

September 9th, 2010|2 min read

Public Relations | Case Studies | Real-Time Marketing & PR | Best Practices

Wynn Resorts real-time Paris Hilton PR triumph

September 3rd, 2010|1 min read

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Case Studies | Brand Journalism | Best Practices

Monster Brand Journalism

August 26th, 2010|1 min read

Viral Marketing | Case Studies | Corporate Comedy | YouTube | World Wide Rave | Brand Journalism | Best Practices

Awesome Air New Zealand All Blacks rugby safety video

August 24th, 2010|1 min read

Buyer Persona | Case Studies | Best Practices

Lollapalooza in sign language

August 20th, 2010|1 min read

Best Practices | Business to Business

Educating your salespeople about the new B2B sales cycle

August 17th, 2010|1 min read

Viral Marketing | Best Practices

Creative commons and facilitating mashups to spread your ideas

August 8th, 2010|1 min read

writing | Books | Best Practices

Efficiency and cranking stuff out

July 19th, 2010|2 min read

Marketing Lessons from the Grateful Dead | Books | Advertising | Best Practices

New book! Marketing Lessons from the Grateful Dead

July 16th, 2010|4 min read

Case Studies | Brand Journalism | Best Practices

Brand journalism from Boeing at the Farnborough Airshow

July 15th, 2010|0 min read

Social Media | Case Studies | Brand Journalism | Best Practices

Mazda Australia social media Zoom Zoom

July 8th, 2010|1 min read

New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices

Free Marketing Strategy Planning Template

July 1st, 2010|1 min read

Social Media | Case Studies | Crowdsource | Brand Journalism | Best Practices

How to integrate social media into a conference or event

June 29th, 2010|2 min read

ebooks | Case Studies | Real-Time Marketing & PR | Books | Best Practices

Book publisher goes real-time with Truman Fires MacArthur

June 26th, 2010|1 min read