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Best Practices (24)
The Latest from David Meerman Scott
Brand Journalism
Thought Leadership | Brand Journalism | Best Practices
Brand Journalism
March 29th, 2010|2 min read
Launch a Dot ORG site to communicate quickly in times of crisis
Public Relations | Case Studies | Real-Time Marketing & PR | Media Relations | Brand Journalism | Best Practices
Launch a Dot ORG site to communicate quickly in times of crisis
March 22nd, 2010|1 min read
Single most essential PR pitching tip
Worst Practices | Public Relations | Media Relations | Best Practices
Single most essential PR pitching tip
March 17th, 2010|1 min read
US Department of Defense releases official policy on social media
Social Media | Case Studies | Brand Journalism | Best Practices
US Department of Defense releases official policy on social media
February 26th, 2010|1 min read
You cannot take back a tweet
Press Release Content | Case Studies | Best Practices
You cannot take back a tweet
February 18th, 2010|1 min read
Video conversation with John Suffolk, CIO of UK government, on social media and data mashups
Case Studies | Crowdsource | Best Practices
Video conversation with John Suffolk, CIO of UK government, on social media and data mashups
February 10th, 2010|1 min read
DSBtheMovie: Crowdsourced film created quickly and with zero budget
Social Media | Viral Marketing | Crowdsource | Research and Analysis | Best Practices
DSBtheMovie: Crowdsourced film created quickly and with zero budget
February 5th, 2010|1 min read
News2u helps Kenko become number one online healthcare products store in Japan
Press Release Content | Case Studies | Online Media Room | Brand Journalism | Best Practices
News2u helps Kenko become number one online healthcare products store in Japan
January 24th, 2010|2 min read
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And the winner is... Awards programs as marketing
Viral Marketing | Buyer Persona | Case Studies | Best Practices
And the winner is... Awards programs as marketing
December 10th, 2009|1 min read
Marketing products with very long sales cycles
Marketing | Brand Journalism | Best Practices | Business to Business
Marketing products with very long sales cycles
December 2nd, 2009|2 min read
CEO blogger reaches a global audience including the media and employees
Public Relations | Case Studies | Personal branding | Media Relations | Brand Journalism | Best Practices | Corporate blogging
CEO blogger reaches a global audience including the media and employees
November 30th, 2009|1 min read
Great web sites mix art and science
Buyer Persona | Marketing | Best Practices
Great web sites mix art and science
November 24th, 2009|1 min read
Making stuff up
Social Media | Worst Practices | Best Practices | Business to Business
Making stuff up
November 19th, 2009|0 min read
A surprisingly fun and interesting B2B ebook from CareerBuilder
Thought Leadership | ebooks | Brand Journalism | Best Practices | Business to Business
A surprisingly fun and interesting B2B ebook from CareerBuilder
November 18th, 2009|1 min read
Online video as lead generation
Thought Leadership | YouTube | Brand Journalism | Best Practices
Online video as lead generation
November 16th, 2009|2 min read
Hey B2B marketers: It's okay to have fun!
Buyer Persona | Case Studies | Corporate Comedy | Brand Journalism | Best Practices
Hey B2B marketers: It's okay to have fun!
November 13th, 2009|1 min read
Grateful Dead at the forefront of marketing technology
Rock Band Web Sites | Social Media | Viral Marketing | Marketing | Books | Brand Journalism | Best Practices
Grateful Dead at the forefront of marketing technology
November 4th, 2009|1 min read
Terrific Inbound Marketing book shows you how to get found
Social Media | Thought Leadership | Book Reviews | Marketing | Best Practices
Terrific Inbound Marketing book shows you how to get found
October 20th, 2009|2 min read
When marketing in the Netherlands you need to get Hyves
Social Media | Marketing | Research and Analysis | Best Practices
When marketing in the Netherlands you need to get Hyves
October 18th, 2009|1 min read
Brand journalism in the U.S. Military humanizes a huge organization
Thought Leadership | Public Relations | Media Relations | Brand Journalism | Best Practices
Brand journalism in the U.S. Military humanizes a huge organization
October 14th, 2009|2 min read