I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
It’s just an excuse for inaction. “But I do not have enough time to start a blog.” (I’ve heard this one hundreds of times.)
For the past decade, I’ve been evangelizing the new rules of marketing and public relations and so have many of you.
On the speaking circuit, the audiences I’ve addressed have suffered through some terrible introductions of me. It’s a bummer for an audience, anticipating a keynote speaker, to suffer through a bumbled intro. It makes the people who organized the event look unprepared. And a...
My friend Biagio Carrano points us to an interesting quote from Marcelo Bielsa, an Argentine football (soccer) coach who has managed football clubs and also the national teams of Argentina and Chile.
Imagine your newly launched product, one that hundreds of millions of people around the world are aware of, suddenly has safety issues forcing the product out of service with customers and disrupting tens of thousands of people’s lives. That’s the communications challenge Bo...
My friend Edward Boches is part-time chief innovation officer at Mullen and also Professor of the Practice, Advertising, at Boston University College of Communication. He worked with the super-smart students in his Strategic Creative Development class to write, design, and p...
I frequently speak at conferences and obsess over the details to get things right. I wrote about some of the obsessions in my blog post Top ten tips for incredibly successful public speaking.
Today, the EDM artist Pretty Lights dropped his newest album A Color Map of the Sun.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
