I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Most music artists use the usual route to launch a record – try to get radio airplay and try to get the media to write a review. That’s not what Ronnie Dunn did to launch three new songs. Instead he performed a guerrilla gig from the roof of a restaurant, playing as the CMT ...
In the many hundreds of live music venues I’ve visited, getting a drink is the worst experience.
Best Practices | Case Studies | Marketing | Music | copywriting | writing
On Saturday I caught the Life is Good festival. It was a beautiful day in the Boston suburbs made better because all profits generated from the festival (over a million dollars) are going to Children’s charities. For those music geeks reading this, my favorite act was the am...
For a short period of time on Thursday, United Airlines Web reservation system was offering up tickets for a price of zero.
Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday.
Two years ago I wrote a post titled How to get a book deal where I outlined my thoughts on how to convince a major publisher to take on your work. The example I used was Summer Land - who I met at one of my talks in Sydney, Australia - and who took my advice and did the hard...
It’s just an excuse for inaction. “But I do not have enough time to start a blog.” (I’ve heard this one hundreds of times.)
For the past decade, I’ve been evangelizing the new rules of marketing and public relations and so have many of you.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
