Cashing in with Content at the SIIA show

February 2nd, 2005

1 min read

I’m at the SIIA Information Industry Summit in the awesome
Gotham Hall. As this is a professional information industry show, I was curious
to see what interesting ideas the presenters had for using content to drive
action. After all this is a group of professional publishers. In a panel on balancing online revenue channels, Ken Richieri, Vice
President at the New York Times mentioned a cool way to cash in with
content.

At the NYT site, photos taken by staff photographers that
aren’t used for the print paper are turned into interactive slideshows with
audio. I found this great example in a story from today called "Where the Boys Are Is Where the Girls Should Be" covering a recent Paris fashion show. I like this because photos that would normally end up “on the
cutting room floor” because they aren’t used in print are turned into content
that drives interest (and generates ad dollars) online.

David Meerman Scott

David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.

Topics:

Case Studies

Best Practices

Cashing in with Content at the SIIA show

Related Articles

Moltbook: A Social Network for AI Agents Where Humans Can Only Watch

My New Website, New Focus, and New Photos

Bobby Weir and the Music that Will Never Stop

What K-pop Teaches About Fandom

Why You Should Avoid Hiring Well-Rounded Employees

AI Book Trailer for Marketing Lessons from the Grateful Dead

Hyper-Personalized Agentic AI Sp*m Email at Scale Is Here

Don’t Fly Wizzness Class Video from Dave Carroll

Pulling Back the Curtain to Show What Happens Behind-the-Scenes

Once You Put Your Product or Service into the World, it Belongs to your Fans

The Simple Professional Services Website Makeover That Creates Fans

The Fine Art of Crafting a Not-Quite-Clickbait Headline

Your Future: AI Models Will Find You Via Your Personal Website

The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart

The AI Agentic Web Is Disrupting Your Website

Max, Once Named HBO Max, Rebranded as… HBO Max

Gamify Products and Services to Create Fans and Grow Business

Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom

The Branding of Brand Brand Beer

Your Organization’s History As Content Marketing

Sneaking In Via Life’s Side Doors

Automaker Website Frustrations Push Buyers Elsewhere

Breaking Free from Busyness: How Peggy Sullivan's TEDx Talk Inspires a Life Beyond the Hamster Wheel

Brewing Authenticity: How Kolkata Chai Co. Uses Instagram to Reach Interested Buyers