--- title: 2005 Codie Awards - great products, Web sites often weak image: https://www.davidmeermanscott.com/hs-fs/file-1077826486-jpg/blog-files/codies_2005.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2005/05/2005_codie_awar.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # 2005 Codie Awards - great products, Web sites often weak May 27th, 2005 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1077826486-jpg/blog-files/codies_2005.jpg?width=100&height=73&name=codies_2005.jpg) I just returned from Universal City, CA (Hollywood) where I had moderated a panel called "Who's Paying Whom and How?" for the [Software & Information Industry Association (SIIA) Content Forum 2005](http://www.siia.net/cf/2005/). The conference was enjoyable and lots of interesting best practices for the content industry was shared. [Coverage of the event is available from Rafat Ali's Paid Content.](http://www.paidcontent.org/pc/arch/cat_siia.shtml) [![Codies_2005](https://www.davidmeermanscott.com/hs-fs/file-1077826486-jpg/blog-files/codies_2005.jpg?width=100&height=73&name=codies_2005.jpg "Codies_2005")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/codies_2005.JPG) The 20th Annual SIIA Codie Awards Gala at the Universal Studios' Globe Theater on Wednesday evening was great (except I got back to my hotel at midnight and had to wake up at 3:00 to catch a flight to Boston).  I was a Codie Award judge. It was fun to evaluate various product in several categories. It is amazing to me was that [many companies that win a Codie Award for product excellence](http://www.siia.net/codies/2005/winners.asp) actually have terrible marketing programs and ineffective Web sites. The marketers at these companies would bring in so much more revenue for their organizations if they focused as much attention on marketing and communications as they do on products. [![Factiva_codie_table_2005](https://www.davidmeermanscott.com/hs-fs/file-1077826501-jpg/blog-files/factiva_codie_table_2005.jpg?width=100&height=77&name=factiva_codie_table_2005.jpg "Factiva_codie_table_2005")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/factiva_codie_table_2005.jpg) At the forum I had the pleasure of sitting at a table with the fun people from Factiva, including Alan Scott (CMO) Ryan Warren, Matt Hamel and Clare Hart (CEO) as well as my friend Pam Springer, CEO of ECNext. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Fanocracy%202e.jpg?width=1500&height=841&name=Fanocracy%202e.jpg) ### New 2nd Edition of Fanocracy Publishes Today: Your Human Connection in a Polarized, Noisy World July 14th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/new-2nd-edition-of-fanocracy-publishes-today-your-human-connection-in-a-polarized-noisy-world) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Unbound%2026.jpg?width=1119&height=690&name=Unbound%2026.jpg) ### What AI Can't Upskill For You, And What To Do About It July 7th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/what-ai-cant-upskill-for-you-and-what-to-do-about-it) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/bunnies%20and%20bees.jpg?width=1500&height=823&name=bunnies%20and%20bees.jpg) ### Bunnies and Bees June 22nd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/bunnies-and-bees) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/loss%20of%20serendipity.jpg?width=2026&height=1067&name=loss%20of%20serendipity.jpg) ### Algorithms Ate Serendipity: Bring Back Surprise to Spark True Fandom May 19th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/algorithms-ate-serendipity-bring-back-surprise-to-spark-true-fandom) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/The%20Dip%20Lindy%20Hop.jpg?width=2000&height=1052&name=The%20Dip%20Lindy%20Hop.jpg) ### Revisiting The Dip May 13th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/revisiting-the-dip) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Modern%20marketing%20team.png?width=1774&height=887&name=Modern%20marketing%20team.png) ### RIP Middle Management in Marketing & PR April 23rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/rip-middle-management-in-marketing-pr) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/your%20fans%20are%20waiting.jpg?width=2000&height=1061&name=your%20fans%20are%20waiting.jpg) ### Your Fans Are Waiting March 20th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/your-fans-are-waiting) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/your%20tedx%20talk.jpg?width=1536&height=828&name=your%20tedx%20talk.jpg) ### So, You Want to Do a TEDx Talk? 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