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Best Practices (29)
The Latest from David Meerman Scott
What are the search terms your buyers use to find products and services like yours? Where does your company rank on Google for those terms?
Search Engine Marketing | Case Studies | Brand Journalism | Best Practices
What are the search terms your buyers use to find products and services like yours? Where does your company rank on Google for those terms?
January 7th, 2008|1 min read
Say No To Dirt
Case Studies | Marketing | YouTube | Advertising | Best Practices
Say No To Dirt
January 2nd, 2008|0 min read
Al Gore, Rolling Stone, the Internet, and reaching buyers
Thought Leadership | Marketing | Best Practices
Al Gore, Rolling Stone, the Internet, and reaching buyers
November 29th, 2007|1 min read
Malcolm Harris: A hot fashion designer bypassing media gatekeepers
Viral Marketing | New Rules of Marketing and PR | Case Studies | Marketing | YouTube | Best Practices | Corporate blogging
Malcolm Harris: A hot fashion designer bypassing media gatekeepers
November 19th, 2007|1 min read
Authors and musicians - link your blog to your Amazon product pages!
Thought Leadership | Marketing blog | writing | Best Practices | Corporate blogging
Authors and musicians - link your blog to your Amazon product pages!
November 5th, 2007|1 min read
Most PR people are spammers - Chris Anderson now blocks you and I may be next
Worst Practices | Long Tail | Public Relations | Media Relations | Best Practices
Most PR people are spammers - Chris Anderson now blocks you and I may be next
October 31st, 2007|1 min read
PR Tip: Pitching bloggers and journalists who wear many hats
Public Relations | Media Relations | Best Practices
PR Tip: Pitching bloggers and journalists who wear many hats
September 13th, 2007|1 min read
Attention PR People: How to Pitch a Blogger
Public Relations | Media Relations | Best Practices | Corporate blogging
Attention PR People: How to Pitch a Blogger
September 9th, 2007|1 min read
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Steve Chazin, former Apple Marketing executive, releases MarketingApple blog and ebook: Secrets of the World's Best Marketing Machine
Marketing blog | ebooks | Marketing | Best Practices
Steve Chazin, former Apple Marketing executive, releases MarketingApple blog and ebook: Secrets of the World's Best Marketing Machine
September 6th, 2007|1 min read
Marketing 1-2-3: 1) Find a problem to solve 2) Build a product that solves it 3) Encourage your customers to tell your story
Social Media | Marketing | Best Practices
Marketing 1-2-3: 1) Find a problem to solve 2) Build a product that solves it 3) Encourage your customers to tell your story
September 3rd, 2007|2 min read
Steve Kayser proves B2B software companies can have a sense of humor
Thought Leadership | Viral Marketing | Public Relations | Marketing | Brand Journalism | Best Practices | Business to Business
Steve Kayser proves B2B software companies can have a sense of humor
August 29th, 2007|1 min read
Align Corporate Communications to Achieve Business Goals - a new free ebook by David Meerman Scott
ebooks | Public Relations | Media Relations | Best Practices
Align Corporate Communications to Achieve Business Goals - a new free ebook by David Meerman Scott
August 22nd, 2007|1 min read
8 tips to make your YouTube video go viral
Viral Marketing | Marketing | YouTube | Advertising | Best Practices
8 tips to make your YouTube video go viral
August 5th, 2007|2 min read
The podcasting dentist: Successful Smiles!
Social Media | Thought Leadership | Best Practices
The podcasting dentist: Successful Smiles!
June 26th, 2007|1 min read
Tube Your Mom
Viral Marketing | Best Practices
Tube Your Mom
May 12th, 2007|1 min read
Online viral thought leadership marketing works – here is the proof
Thought Leadership | Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Best Practices | Corporate blogging
Online viral thought leadership marketing works – here is the proof
March 22nd, 2007|1 min read
GrokDotCom and the future of Web content
Thought Leadership | Marketing blog | Buyer Persona | Public Relations | Marketing | Best Practices | Corporate blogging
GrokDotCom and the future of Web content
March 20th, 2007|1 min read
How to Pitch the Media
Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Media Relations | Online Media Room | Best Practices
How to Pitch the Media
February 18th, 2007|2 min read
Blogs and Media Relations
Social Media | Thought Leadership | New Rules of Marketing and PR | Public Relations | Case Studies | Media Relations | Brand Journalism | Best Practices | Corporate blogging
Blogs and Media Relations
February 12th, 2007|1 min read
The New Rules for Reaching the Media (Hint: Broadcast media pitches are spam)
Social Media | Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations | Media Relations | Online Media Room | Best Practices | Corporate blogging
The New Rules for Reaching the Media (Hint: Broadcast media pitches are spam)
February 6th, 2007|3 min read