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Best Practices (25)
The Latest from David Meerman Scott
And the winner is... Awards programs as marketing
Viral Marketing | Buyer Persona | Case Studies | Best Practices
And the winner is... Awards programs as marketing
December 10th, 2009|1 min read
Marketing products with very long sales cycles
Marketing | Brand Journalism | Best Practices | Business to Business
Marketing products with very long sales cycles
December 2nd, 2009|2 min read
CEO blogger reaches a global audience including the media and employees
Public Relations | Case Studies | Personal branding | Media Relations | Brand Journalism | Best Practices | Corporate blogging
CEO blogger reaches a global audience including the media and employees
November 30th, 2009|1 min read
Great web sites mix art and science
Buyer Persona | Marketing | Best Practices
Great web sites mix art and science
November 24th, 2009|1 min read
Making stuff up
Social Media | Worst Practices | Best Practices | Business to Business
Making stuff up
November 19th, 2009|0 min read
A surprisingly fun and interesting B2B ebook from CareerBuilder
Thought Leadership | ebooks | Brand Journalism | Best Practices | Business to Business
A surprisingly fun and interesting B2B ebook from CareerBuilder
November 18th, 2009|1 min read
Online video as lead generation
Thought Leadership | YouTube | Brand Journalism | Best Practices
Online video as lead generation
November 16th, 2009|2 min read
Hey B2B marketers: It's okay to have fun!
Buyer Persona | Case Studies | Corporate Comedy | Brand Journalism | Best Practices
Hey B2B marketers: It's okay to have fun!
November 13th, 2009|1 min read
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Grateful Dead at the forefront of marketing technology
Rock Band Web Sites | Social Media | Viral Marketing | Marketing | Books | Brand Journalism | Best Practices
Grateful Dead at the forefront of marketing technology
November 4th, 2009|1 min read
Terrific Inbound Marketing book shows you how to get found
Social Media | Thought Leadership | Book Reviews | Marketing | Best Practices
Terrific Inbound Marketing book shows you how to get found
October 20th, 2009|2 min read
When marketing in the Netherlands you need to get Hyves
Social Media | Marketing | Research and Analysis | Best Practices
When marketing in the Netherlands you need to get Hyves
October 18th, 2009|1 min read
Brand journalism in the U.S. Military humanizes a huge organization
Thought Leadership | Public Relations | Media Relations | Brand Journalism | Best Practices
Brand journalism in the U.S. Military humanizes a huge organization
October 14th, 2009|2 min read
Simple and visual blogger code of ethics
Social Media | Best Practices | Corporate blogging
Simple and visual blogger code of ethics
October 11th, 2009|1 min read
How the Obama campaign worked with bloggers
Social Media | New Rules of Marketing and PR | Case Studies | US Presidential Campaign Marketing & PR | Brand Journalism | Best Practices
How the Obama campaign worked with bloggers
October 8th, 2009|3 min read
David Letterman gets in front of the news
Public Relations | Case Studies | Media Relations | Best Practices
David Letterman gets in front of the news
October 5th, 2009|2 min read
Say NO to squeezing your buyers
Thought Leadership | ebooks | Best Practices
Say NO to squeezing your buyers
October 1st, 2009|2 min read
Christopher Barger on social media communications at GM
Social Media | Public Relations | Case Studies | Brand Journalism | Best Practices
Christopher Barger on social media communications at GM
September 24th, 2009|1 min read
Top GM marketing exec Bob Lutz on effective communication
Social Media | Public Relations | Case Studies | Marketing | Advertising | Brand Journalism | Best Practices | Corporate blogging
Top GM marketing exec Bob Lutz on effective communication
September 23rd, 2009|1 min read
GM CEO Fritz Henderson discusses new marketing
Social Media | Twitter | Public Relations | Case Studies | Marketing | Advertising | Brand Journalism | Best Practices
GM CEO Fritz Henderson discusses new marketing
September 22nd, 2009|1 min read
Multiple online personality disorder
Social Media | Personal branding | Brand Journalism | Best Practices
Multiple online personality disorder
September 18th, 2009|1 min read