I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When customer service communications and online content seem created by some nameless, faceless corporate entity, it doesn’t entice us, and often it alienates. And as a result we’re just not interested in doing business with that company. People want to do business with othe...
I just purchased an IN1 multi-tool utility case for my iPhone.
Tom Cruise was everywhere on television last week promoting his new mega-budget sci-fi spectacular Edge of Tomorrow which released this weekend.
Ha! Now you will KNOW when they follow you. Well, on Twitter at least.
Web content drives both sales and marketing success.
As I write this I am in Istanbul, Turkey preparing for a speaking engagement later today. As I always do when I’m on the road, I’m looking for patterns that I might be able to use to create a blog post. Many people ask me about finding stuff to write about on their blogs. Th...
Making social networking part of your selling strategy requires making a change in your life.
When discussing the world of web content and social media, many people like to say how everything is new and different and untested: Smartphone apps! Infographics! Content marketing!
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
