I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Our ongoing communications revolution has profoundly affected how salespeople achieve success.
This afternoon, I delivered a keynote at the Cisco Partner Velocity event which I titled Amplify Your Brand Voice - Turn Up the Volume to "11". I shared ideas for how Cisco’s partners can develop a “super voice” and reach millions. Social media engagement at your event
This weekend I was poking around the True Religion brand jeans web site. True Religion jeans fit me really well, so I have a few pair. They are expensive, so I tend to wait for a sale to pull the trigger on a new pair.
Twitter began offering a new way to showcase your personal brand. They are rolling it out selectively so if you haven’t been able to implement the new format, I’m told it should be available to you very soon. It seems Facebook has gotten more like Twitter, with timelines and...
Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog.
Back in 2009, I wrote what became one of my most popular blog posts. In Top ten tips for incredibly successful public speaking, I riffed about making the most of your opportunity to deliver a talk. Here are the top ten tips from 2009. You can go back to read the original pos...
Recently, I wrote a post about Dr. Kate Burke, an emergency physician who uses video in her practice, shooting clips for patients at the end of an emergency room visit explaining the treatment and what to do upon getting home.
Today buyers are in charge. The idea of mystery in the sales process is over.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
