No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.
But many bloggers don't understand how syndication works and why it is important. And some are downright fearful of syndication.
The ability to provide blog content to many places through syndication is incredibly valuable. With no extra work, syndication allows you to reach a potential audience of millions of people you would not otherwise reach.