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Best Practices (21)
The Latest from David Meerman Scott
Gus the Boxer markets pop culture iPad and MacBook sleeves
Social Media | Thought Leadership | Viral Marketing | Case Studies | Marketing | Advertising | Brand Journalism | Best Practices
Gus the Boxer markets pop culture iPad and MacBook sleeves
May 10th, 2011|3 min read
Bob Evans moves from InformationWeek to a Brand Journalism gig at SAP
Case Studies | Brand Journalism | Best Practices
Bob Evans moves from InformationWeek to a Brand Journalism gig at SAP
May 4th, 2011|3 min read
Rallying your Tribe
Marketing Lessons from the Grateful Dead | Case Studies | Best Practices
Rallying your Tribe
April 20th, 2011|1 min read
Switch from features to buyer personas results in 3x click-through for Brand Regard web site
Buyer Persona | Case Studies | Best Practices
Switch from features to buyer personas results in 3x click-through for Brand Regard web site
April 15th, 2011|1 min read
How GM Holden uses Facebook to connect with fans in Australia
Social Media | Case Studies | Facebook | Brand Journalism | Best Practices
How GM Holden uses Facebook to connect with fans in Australia
April 10th, 2011|0 min read
Why Board members need to ask the tough questions about social media
Why Board members need to ask the tough questions about social media
April 6th, 2011|1 min read
When failure is cheap, why not give it a go?
Marketing | Brand Journalism | Best Practices
When failure is cheap, why not give it a go?
April 4th, 2011|2 min read
Get your TV on
Brand Journalism | Best Practices
Get your TV on
March 29th, 2011|0 min read
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Industry research Grateful Dead style
Marketing Lessons from the Grateful Dead | Case Studies | Brand Journalism | Best Practices
Industry research Grateful Dead style
March 23rd, 2011|1 min read
Why Charlie Sheen matters
Social Media | Case Studies | Real-Time Marketing & PR | Best Practices
Why Charlie Sheen matters
March 21st, 2011|1 min read
Marketing ROI and what you should measure
Marketing ROI and what you should measure
March 17th, 2011|1 min read
Content curation
Brand Journalism | Best Practices
Content curation
February 23rd, 2011|1 min read
The secret to getting 50,000 followers on Twitter
Twitter | Case Studies | Brand Journalism | Best Practices
The secret to getting 50,000 followers on Twitter
February 21st, 2011|2 min read
How Mike Pownall uses Twitter to reach horse owners and grow business
Social Media | Twitter | Case Studies | Best Practices
How Mike Pownall uses Twitter to reach horse owners and grow business
February 18th, 2011|1 min read
Playing by the rules
Worst Practices | Best Practices
Playing by the rules
February 3rd, 2011|2 min read
Riding a real time Amazon announcement to reach an influential journalist
Press Release Content | Public Relations | Case Studies | Best Practices | Business to Business
Riding a real time Amazon announcement to reach an influential journalist
February 2nd, 2011|1 min read
Show Don't Tell
Buyer Persona | Case Studies | Advertising | Best Practices
Show Don't Tell
January 31st, 2011|0 min read
Mega Europe 72 offers Deadheads something special
Marketing Lessons from the Grateful Dead | Case Studies | Best Practices
Mega Europe 72 offers Deadheads something special
January 21st, 2011|2 min read
Baked Relief: Crowdsourced help to feed those affected by Queensland flooding
Case Studies | Real-Time Marketing & PR | Crowdsource | Best Practices
Baked Relief: Crowdsourced help to feed those affected by Queensland flooding
January 20th, 2011|1 min read
DEBATE: Totally free content vs. requiring registration
Marketing | Research and Analysis | Best Practices
DEBATE: Totally free content vs. requiring registration
January 19th, 2011|1 min read