I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I’ve been talking about how content drives action and serves as the backbone of marketing for more than 15 years now. I've seen hundreds of companies implement these stratgeies and they work. There’s no doubt that when a buyer is investigating companies, their products and s...
Stories are universal. No culture has survived without them. They are widely recognized as an essential part of human cognitive development.
As a young marketer, I was always taught: “Write about the benefits of your product, not the features.” This dusty old marketing approach is wrong.
For the New Year, I’m starting a series of blog posts I’m calling Back to the Basics. The first in the series is this post on the importance of buyer personas in any sales and marketing strategy.
2016 is here. Is it your time for a new beginning? Are you ready for a fresh start?
Some of your most important assets for securing interest in the media as well as educating your buyers are the experts who work at your organization. As a part of a virtual newsroom or other appropriate place on your site and blog, highlighting your employees is a great way ...
Understanding buyers is essential to great marketing. When you are properly aligned, you have confidence in your marketing strategies and your tactics are more effective. A customer journey map details a representative customer’s experience and includes company interactions ...
Most marketers make stuff up. They sit in nice comfortable offices and imagine what interests buyers and then create “copy” and “campaigns” typically with the help of equally clueless agencies. But as I’ve said hundreds of times on this blog and in my books and live presenta...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
