I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Understanding buyers is essential to great marketing. When you are properly aligned, you have confidence in your marketing strategies and your tactics are more effective. A customer journey map details a representative customer’s experience and includes company interactions ...
Most marketers make stuff up. They sit in nice comfortable offices and imagine what interests buyers and then create “copy” and “campaigns” typically with the help of equally clueless agencies. But as I’ve said hundreds of times on this blog and in my books and live presenta...
In our modern world of Web interfaces, online purchases made easy with a few clicks, pre-populated order forms, and social media share buttons, it’s easy to interface with dozens or even hundreds of companies and never have an encounter with a human.
Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social...
The Grateful Dead used free content to build a social network of fans before Mark Zuckerberg was even born. They pioneered many of the ideas we now use in social media and content marketing. Unlike other bands, the Grateful Dead encouraged concertgoers to record their live s...
The “core four” surviving members of legendary rock band the Grateful Dead are playing their final three 50th anniversary Fare Thee Well #Dead50 reunion shows in Chicago on July 3, 4, and 5. How do you build a business that thrives for fifty years? Let's learn from the Dead.
Now Now is the best time to market a product, service, or idea!
Jack King passed away last week at age 84. He was a marketing and public relations pioneer as important as Edward Bernays, David Ogilvy, Steve Jobs, and Walt Disney.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
