I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social...
The Grateful Dead used free content to build a social network of fans before Mark Zuckerberg was even born. They pioneered many of the ideas we now use in social media and content marketing. Unlike other bands, the Grateful Dead encouraged concertgoers to record their live s...
The “core four” surviving members of legendary rock band the Grateful Dead are playing their final three 50th anniversary Fare Thee Well #Dead50 reunion shows in Chicago on July 3, 4, and 5. How do you build a business that thrives for fifty years? Let's learn from the Dead.
Now Now is the best time to market a product, service, or idea!
Jack King passed away last week at age 84. He was a marketing and public relations pioneer as important as Edward Bernays, David Ogilvy, Steve Jobs, and Walt Disney.
One of my most popular posts was in 2009 when I gave my top ten tips for incredibly successful public speaking. So many people liked that and referred to it over time, that I ran a follow-up titled more top ten tips for incredibly successful public speaking a few years later...
Yesterday afternoon I presented at the Leadership Summit sponsored by Fortune Magazine. In the room were 650 entrepreneurs eager to learn ways to grow their business. Since it was less than 24 hours after Super Bowl MVP New England Patriots QB Tom Brady was handed a 4 game s...
When you’re new to an industry, you don’t have to play by the rules. You can make up your own or apply ideas from your past experiences. That’s exactly what Michelle Miller did to publish The Underwriting, her first novel releasing later this month.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
