I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My friends over at HubSpot published a deck on Slideshare called The HubSpot Culture Code: Creating a Company We Love.
Last night I finished my advance readers' edition of The End of Big: How the Internet Makes David the New Goliath by the super-smart Nicco Mele. The book releases here in the U.S. on April 23, 2013.
With all the talk about the Oreo Super Bowl newsjacking juggernaut, many people think that newsjacking, the art of injecting your ideas into a breaking news story is only for consumer brands.
I'm always fascinated by organizations that embrace brand journalism, hiring reporters to create content that serves as marketing and public relations. For almost a decade, I've recommended that companies of all kinds model their sites not on their peers' boring old brochure...
With an MBA from Wharton, a bunch of high profile marketing gigs on his resume, and a bit of gray hair to show he’s got experience, Brian Kardon is what people think of as a typical Chief Marketing Officer. He’s been there and done that. But he realized one day that everythi...
UPDATE - March 30, 2013 - Air New Zealand tweeted a clarification to us which I have saved as a screen shot pasted below.
One of the most useful aspects of Facebook is the ability for people to Like and Tag the things you do on the site. When you create something interesting, your friends can spread it for you. As a marketer, there's nothing better than people eagerly sharing your stuff and exp...
It is rare that I have a customer service experience where I go "Wow!"
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
