I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm always interested in fun newsjacking examples and here's one sent to us by Mazz PR.
As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.
You could hardly ask for a more dramatic example of how near zero-cost videos can expand reach and drive business. And it all started because Mary McNeight identified a problem that no one online was helping people solve.
As organizations need special skills and expertise from time to time, many hire a consultant on a contract basis, realizing it is more cost effective than hiring full-time staff.
At the Super Bowl last night, the power at the New Orleans Superdome went out for 35 minutes. It took just seconds for people to start talking about #BlackoutBowl and less than five minutes for brands to start Newsjacking the story.
Vine is the newest and hottest social media application available for the iPhone. It was launched late last week to deliver 6-second videos.
My friend Mark Copeman points us to the CV (resume) of Philippe Dubost. He created it in the style of an Amazon page! This is awesome personal branding.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
