I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Several very positive marketing and product related experiences with American Airlines suggest to me that the company is making great progress since the parent company - AMR Corporation - filed for Chapter 11 bankruptcy protection on November 29, 2011.
This week I delivered a full-day Digital Marketing Masterclass for 250 people in Cairo organized by my friends at Digital Marketing Arts.
My friend Jim Stewart who is CEO of a Melbourne digital marketing firm, points us to an example of inappropriate newsjacking.
Okay, so Instagram and other photo sharing services are a fun way to share photos with your social network. But how could you use the applications to market your product or service?
As a kickoff to an awesome 2013, I’ve made my book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, free on all major ebook platforms as well as a PDF version.
A decade ago I left a nice, safe corporate career to find my art and discover my true self. It was scary. I didn't know where the journey would lead nor if I could make a living by my own wits. Seth Godin's The Icarus Deception: How High Will You Fly? is an ambitious work th...
Last month I was a panelist in a session called Get Famous Fast: Helping entrepreneurs win at media relations at the MassTLC Innovation 2012 Unconference.
Getting positive attention for your business via mainstream media is great! That's why organizations spend so much money on PR agencies and staffers.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
