I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
On Friday, I participated on a terrific panel discussion titled Get Famous Fast: Helping entrepreneurs win at media relations at the MassTLC Innovation 2012 Unconference.
Here's proof cops have a sense of humor and that the Seattle Police understand the power of online content to educate and inform.
Recently, Apple CEO Tim Cook asked Scott Forstall to resign, reportedly because Forstall (who had headed Apple's iOS Software) refused to sign the company's apology over the crappy Apple Maps that were made a part of the latest iPhone software. I'm glad to see that because i...
For the past several days, I have been in Sofia, Bulgaria where I delivered a full day New Marketing Masterclass.
Today at Loyalty World in London, I had an opportunity to interview Anthony Thomson, co-founder and Chairman of Metro Bank. Launched in 2010, Metro Bank is the first new High Street Bank in the UK in 140 years.
When I speak with executives around the world about social media and business, many think of their kids' (or grandkids') Facebook or the Twitter silliness they hear about on television.
UPDATE October 30, 2012 at 10:20
This is the third in a three part series on how professional services firm Sales Benchmark Index has made the transition from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. I conduced several le...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
