I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This is the second in a three part series on how professional services firm Sales Benchmark Index has made the transition from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. If you haven’t done ...
I recently had several lengthy discussions with my friend Greg Alexander, CEO of Sales Benchmark Index to learn how he made the switch from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. The str...
Here's a fun Friday story that comes to us via Mark Copeman.
In most markets, there is a best practices playbook that people know is the "right way" to do marketing. There is an accepted script that people know and follow and most treat that script as if it were law and there is no other way to work.
In July 1969 the world came together to watch a grainy black and white image on television of Neil Armstrong and Buzz Aldrin taking mankind's first steps on the moon. But those who watched the Apollo 11 mission were confined to their living rooms.
Just because you have my email addresses, it doesn't mean you should email me your marketing message.
Douglas Burdett points us to a fascinating story in the Media Post NBC News Kills The Demographic, Personifies Its Viewers Instead written by Joe Mandese.
While I was in Kolkata (Calcutta), India last week delivering a social media masterclass at the Confederation of Indian Industry Brand Conclave, several people told me about the remarkable use of Facebook by the Kolkata Traffic Police. Amazingly, as I write this, more than 2...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
