I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This blog post highlights a very successful marketer - Larry Waight of The Lodge at Chaa Creek, an eco-resort in Western Belize - who has achieved high search engine rankings for many important keywords. This content marketing effort generates a remarkable 80% of new busines...
Over the past week, I've noticed a bunch of people attempting to newsjack the stories of Prince Harry's Las Vegas romp. As you have likely heard many times by now, naked photos surfaced of the Prince cavorting with equally undressed women in a hotel suite.
It's been nearly two years since the original edition of Real-Time Marketing & PR was published and reached #2 on the Wall Street Journal bestseller list. Since then, I've published a new, revised paperback edition with some fresh stories of success.
Yesterday, Alan Stamm wrote a very critical article about Newsjacking on the Ragan Communications site called Meet the advocates of 'newsjacking': As if PR needs another self-inflicted injury, this movement is a stain on the industry.
Here in the United States, we’re just about to embark on a new academic year and therefore this is a good time for me to provide some ideas for instructors. If you know a professor who teaches marketing or communications (or a student taking a course in these areas), please ...
Last month I travelled to Toronto to speak at the Microsoft Worldwide Partner Conference and flew via Porter Airlines from Boston.
Last week, John Jantsch hosted an awesome video debate called Media Manipulation – fact or fiction – a frank conversation. The discussion featured Ryan Holiday, author of Trust Me I'm Lying – Confessions of a Media Manipulator debating Peter Shankman, VP, Small Business Evan...
In a world of boring advertising campaigns, real-time marketing & PR gets noticed. I'm lacking sleep this week from watching the Olympic coverage here in the US on NBC because I'm staying up past my normal bedtime!
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
