I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
It's been nearly two years since the original edition of Real-Time Marketing & PR was published and reached #2 on the Wall Street Journal bestseller list. Since then, I've published a new, revised paperback edition with some fresh stories of success.
Yesterday, Alan Stamm wrote a very critical article about Newsjacking on the Ragan Communications site called Meet the advocates of 'newsjacking': As if PR needs another self-inflicted injury, this movement is a stain on the industry.
Here in the United States, we’re just about to embark on a new academic year and therefore this is a good time for me to provide some ideas for instructors. If you know a professor who teaches marketing or communications (or a student taking a course in these areas), please ...
Last month I travelled to Toronto to speak at the Microsoft Worldwide Partner Conference and flew via Porter Airlines from Boston.
Last week, John Jantsch hosted an awesome video debate called Media Manipulation – fact or fiction – a frank conversation. The discussion featured Ryan Holiday, author of Trust Me I'm Lying – Confessions of a Media Manipulator debating Peter Shankman, VP, Small Business Evan...
In a world of boring advertising campaigns, real-time marketing & PR gets noticed. I'm lacking sleep this week from watching the Olympic coverage here in the US on NBC because I'm staying up past my normal bedtime!
Yesterday, Twitter launched its Twitter Political Index to track enthusiasm for Barack Obama and Mitt Romney in the run-up to the November US Presidential election.
As more and more people use social networks to communicate and companies use online channels to market, its important to remember good old analog.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
