I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'd like to nominate the English-language edition of the Tokyo 2020 Candidate City website as the worst English-language site in the world. The site is built in support of bringing the 2020 Summer Olympic Games to Tokyo.
I'd like to step way, way back and look at the big picture of where we are today with our ongoing communications revolution.
My friends over at HubSpot published a deck on Slideshare called The HubSpot Culture Code: Creating a Company We Love.
Last night I finished my advance readers' edition of The End of Big: How the Internet Makes David the New Goliath by the super-smart Nicco Mele. The book releases here in the U.S. on April 23, 2013.
With all the talk about the Oreo Super Bowl newsjacking juggernaut, many people think that newsjacking, the art of injecting your ideas into a breaking news story is only for consumer brands.
I'm always fascinated by organizations that embrace brand journalism, hiring reporters to create content that serves as marketing and public relations. For almost a decade, I've recommended that companies of all kinds model their sites not on their peers' boring old brochure...
With an MBA from Wharton, a bunch of high profile marketing gigs on his resume, and a bit of gray hair to show he’s got experience, Brian Kardon is what people think of as a typical Chief Marketing Officer. He’s been there and done that. But he realized one day that everythi...
UPDATE - March 30, 2013 - Air New Zealand tweeted a clarification to us which I have saved as a screen shot pasted below.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
