I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
At airports, I’ve noticed an interesting phenomenon illustrating people's lack of rational behavior regarding money. Some airlines now offer passengers the ability to purchase a bypass of the main TSA security line. For example, the JetBlue Even More Speed option costs $10 o...
Gamification can be a great way to encourage loyal customers to share on social networks. It is an especially valuable form of marketing in the travel business.
I had an opportunity to spend a few minutes with Emmy and Grammy award winning actor and entrepreneur LeVar Burton after a taping an episode of Bryan Elliott’s Behind the Brand show. It was a fun group that also included Mike Rowe from television’s Dirty Jobs. LeVar Burton g...
I frequently speak at conferences and obsess over the details to get things right. I wrote about some of the obsessions in my blog post Top ten tips for incredibly successful public speaking.
Today, the EDM artist Pretty Lights dropped his newest album A Color Map of the Sun.
Today is the official publication date for the 4th edition of The New Rules of Marketing and PR.
To the class of 2013: Congratulations on your graduation!
With the release of the 4th edition of my book The New Rules of Marketing & PR this week, I've been reflecting on the progress we've made as marketers and entrepreneurs in just a few short years. We are lucky to be living in the middle of a communications revolution! It ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
