I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
With my friend Larry McGlynn, I went to the Nantucket Demolition Derby recently. It was a great day watching car crashes in beautiful autumn weather.
One of the biggest problems with marketing is that marketers just make stuff up.
Most music artists use the usual route to launch a record – try to get radio airplay and try to get the media to write a review. That’s not what Ronnie Dunn did to launch three new songs. Instead he performed a guerrilla gig from the roof of a restaurant, playing as the CMT ...
I recently purchased a new surfboard.
In the many hundreds of live music venues I’ve visited, getting a drink is the worst experience.
Eight and a half million views and counting in a bit over four days.
Many marketers use the phrase “The best in the industry” to talk about their company, products, and services. Besides being overused and cliché, there are a number of problems with "the best in the industry".
I’ve been getting a bunch of surveys recently, more than usual for some reason.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
