I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In the Kingdom of Saudi Arabia it is forbidden for women to drive a car.
I have exercised in over 100 hotel gyms. Some are great, fully outfitted with the latest gear. Some are tired and broken down.
With my friend Larry McGlynn, I went to the Nantucket Demolition Derby recently. It was a great day watching car crashes in beautiful autumn weather.
One of the biggest problems with marketing is that marketers just make stuff up.
Most music artists use the usual route to launch a record – try to get radio airplay and try to get the media to write a review. That’s not what Ronnie Dunn did to launch three new songs. Instead he performed a guerrilla gig from the roof of a restaurant, playing as the CMT ...
I recently purchased a new surfboard.
In the many hundreds of live music venues I’ve visited, getting a drink is the worst experience.
Eight and a half million views and counting in a bit over four days.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
