--- title: One in ten blog readers personalize content with RSS --- [Skip to main content](https://www.davidmeermanscott.com/blog/2005/08/one_in_ten_blog.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # One in ten blog readers personalize content with RSS August 22nd, 2005 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) Nielsen//NetRatings recently announced the results of a new ["Understanding the Blogosphere"](http://direct.www.nielsen-netratings.com/pr/pr_050815.pdf) survey. One in ten blog readers use RSS feeds to manage their various blog reading habits. This is a percentage that I'd predict will grow significantly over time. One thing that this statistic would suggest is that bloggers, particularly corporate blog writers, need to understand what delivering content through RSS means to them. When one out of ten people aren't actually coming to your blog, you need to focus on making certain that the keywords and tags that you use are appropriate for your posts. If you do a good job of marking your posts, the RSS readers and syndication services such as [Technorati will pick up your post via tags](http://www.technorati.com/tag/) and more people will read it. "While RSS is an established technology, the growing popularity of blogs has catapulted RSS into the spotlight as a content personalization tool," said Jon Gibs, senior research manager, Nielsen//NetRatings. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Research and Analysis ](https://www.davidmeermanscott.com/blog/topic/research-and-analysis) [ Corporate blogging ](https://www.davidmeermanscott.com/blog/topic/corporate-blogging) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Fanocracy%202e.jpg?width=1500&height=841&name=Fanocracy%202e.jpg) ### New 2nd Edition of Fanocracy Publishes Today: Your Human Connection in a Polarized, Noisy World July 14th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/new-2nd-edition-of-fanocracy-publishes-today-your-human-connection-in-a-polarized-noisy-world) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Live%20Nation%20living%20for%20live.jpg?width=1533&height=807&name=Live%20Nation%20living%20for%20live.jpg) ### Live Music Trends Defining Global Fandom in 2026 June 2nd, 2026|1 min read 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