I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
For the past decade, I’ve been evangelizing the new rules of marketing and public relations and so have many of you.
On the speaking circuit, the audiences I’ve addressed have suffered through some terrible introductions of me. It’s a bummer for an audience, anticipating a keynote speaker, to suffer through a bumbled intro. It makes the people who organized the event look unprepared. And a...
Over the weekend, I drove from my home near Boston to New York City to pick up my daughter who had been there for a summer internship. I’ve driven the roughly 225-mile trip a bunch of times and have worked out a pleasant, non-stressful route I like, much of it on parkways th...
No boss is perfect. Each has strengths and weaknesses.
In my experience, most “about” pages on blogs and personal websites suck. That’s okay if you want to be anonymous. But if you are writing a blog or creating a site to promote your ideas, then you need a great about page.
My friend Biagio Carrano points us to an interesting quote from Marcelo Bielsa, an Argentine football (soccer) coach who has managed football clubs and also the national teams of Argentina and Chile.
Imagine your newly launched product, one that hundreds of millions of people around the world are aware of, suddenly has safety issues forcing the product out of service with customers and disrupting tens of thousands of people’s lives. That’s the communications challenge Bo...
My friend Edward Boches is part-time chief innovation officer at Mullen and also Professor of the Practice, Advertising, at Boston University College of Communication. He worked with the super-smart students in his Strategic Creative Development class to write, design, and p...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
